BRAND IDENTITY: CATE PET SPA
This personal project involved the comprehensive development of a brand identity for 'Cate Pet Spa,' a business dedicated to providing spa services for pets. My role was to create a cohesive visual identity that resonates with the spa's high-quality services and friendly ambiance. The project's scope included designing a logo, banners, and standees for the spa's grand opening, using a combination of Adobe Illustrator and Photoshop.
Development Process and Execution:
Logo Design in Adobe Illustrator:
The first step was to design a logo that encapsulated the essence of Cate Pet Spa. The logo needed to be both inviting and reflective of the spa’s premium services.
I used Adobe Illustrator for its precision and versatility in creating vector graphics. The logo design process involved experimenting with different fonts, color palettes, and imagery that would appeal to pet owners and convey a sense of pampering and care.
Banner and Standee Design:
To promote the grand opening, I designed eye-catching banners and standees. These designs had to be both attention-grabbing and informative, offering potential customers a glimpse of what Cate Pet Spa offers.
The banners and standees were designed to maintain visual consistency with the logo, ensuring a unified brand identity. They included engaging graphics and key information about the spa’s services.
Mock-Up Creation in Adobe Photoshop:
Using Adobe Photoshop, I created mock-ups for the logo, banners, and standees. This step was crucial to visualize how the designs would appear in a real-world setting.
The mock-ups helped in fine-tuning the designs, ensuring they were both practical and aesthetically pleasing in a physical space.
Finalizing and Refining Designs:
The designs underwent several iterations based on feedback and practical considerations. This refining process was essential to ensure that each element of the brand identity aligned with Cate Pet Spa’s vision and values.
The final designs were then prepared for print and digital use, optimizing them for various formats and sizes.
Software using: Adobe Illustrator, Adobe Photoshop
